Streaming services compete with originals. In 2013, Netflix set the tone by receiving major Emmy nominations with its first original, The House of Cards. In 2019 Disney followed by launching with more than 10 exclusives, reaching 10 million sign-ups in a few days.
Originals are attractive, but expensive. Netflix invested $100 million in The House of Cards. Disney’s Direct-to-Consumer segment is losing money. Service providers and investors need to know whether focusing on originals are leading to profit.
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