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Twitter Correlation Analysis

How Disney plus users overlap with Netflix, a look from Twitter follower correlations

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Streaming services compete with originals. In 2013, Netflix set the tone by receiving major Emmy nominations with its first original, The House of Cards. In 2019 Disney followed by launching with more than 10 exclusives, reaching 10 million sign-ups in a few days.

Originals are attractive, but expensive. Netflix invested $100 million in The House of Cards. Disney’s Direct-to-Consumer segment is losing money. Service providers and investors need to know whether focusing on originals are leading to profit. 

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Xbox/Nintendo exclusives’ fans’ interest in consoles

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Game industry’s approach to subscription is mixed. Microsoft is pushing Xbox Game Pass ahead of its hardware business, Sony and Nintendo are using subscriptions as a supplement and Google has stopped Stadia. 

How are games different from music or video in terms of subscription? Are gamers interested in a huge library to play for a small monthly fee?

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Competitive analysis with Twitter follower correlations

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Are your customers interested in your competitors’ products? Which influencers do they like?

Measuring customers’ interest is not easy. Surveys can provide answers but are expensive. Questions are limited while possible competitors and influencers are many. Above all, the data are opinions not behaviors. 

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