In 2019 Disney+ launched with more than 10 originals, reaching 10 million sign-ups in a few days. Exclusives seem to attract new customers. But are those newcomers interested in other titles? Will they continue their subscription?
[Read more…] about Disney fans’ interest in Disney+Xbox/Nintendo exclusives’ fans’ interest in consoles
Game industry’s approach to subscription is mixed. Microsoft is pushing Xbox Game Pass ahead of its hardware business, Sony and Nintendo are using subscriptions as a supplement and Google has stopped Stadia.
How are games different from music or video in terms of subscription? Are gamers interested in a huge library to play for a small monthly fee?
[Read more…] about Xbox/Nintendo exclusives’ fans’ interest in consolesCompetitive analysis with Twitter follower correlations
Are your customers interested in your competitors’ products? Which influencers do they like?
Measuring customers’ interest is not easy. Surveys can provide answers but are expensive. Questions are limited while possible competitors and influencers are many. Above all, the data are opinions not behaviors.
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During the pandemic, I started playing The Legend of Zelda: Breath of the Wild for the third time, only this time it was for my daughters to watch. They can not fight enemies or solve puzzles, but love watching me battle, ordering me to go here and there and laugh when I fail (many times, of course).
[Read more…] about How cloud gaming can disrupt Youtube’s business modelDevelop unique cloud gaming experience with asymmetric game design
In 1996 Pokémon Red and Blue introduced an interesting way to use Game Boy cables. While most titles back then used cables for competing with others, Pokemon let players exchange characters. This feature added a new way of collecting Pokemons and filling the Pokedex, one of the game’s goals. It encouraged players to communicate with each other, negotiating which Pokemon they want and to trade.
[Read more…] about Develop unique cloud gaming experience with asymmetric game design